WestLB forecast increasing pressure on ICT firms to put "green" ICT at the top of the management agenda. The report explores the need for green ICT, the regulatory and voluntary pressures, and the issues of disclosure, as well as how ICT can be a force for good. The report concludes that Green ICT is no illusion, no "pink elephant". Green ICT may be at an early stage, but it will be a real, significant and growing factor in the future of the ICT industry.?