Authors
Sarbjit Nahal
The recession could bring a major shift towards a green recovery and a new green economy with a combination of far reaching policies, benign technologies, greater efficiency for energy and raw materials usage, plus a reassessment of lifestyle and consumption choices. Such developments could generate employment, savings innovation and economic growth both for companies and globally. Energy efficiency should be the biggest beneficiary of the estimated €3 trillion/year carbon market. Caution however is required, depressed oil and carbon prices, longer payback periods, reluctance to make costly initial investments and an over-reliance on public policymaking and funding all pose threats.